Press Release: Sedifly Appoints Ms. Jessie Lim to Board of Directors
- Benedict Kok
- Sep 23
- 2 min read
Updated: 18 hours ago
Sedifly is pleased to announce the appointment of Ms. Jessie Lim to its Board of Directors.
Ms. Lim is a seasoned finance professional with over 30 years of leadership experience across APAC and EMEA, having held senior roles in industries such as real estate, hospitality, media, telecommunications, and banking. A Chartered Accountant (Singapore) and Fellow of CPA Australia, she currently serves as the Regional CFO of a European-listed organization, overseeing financial management across seven countries with revenues exceeding US$2B and a workforce of over 140,000 employees.
Ms. Lim’s deep financial expertise will strengthen Sedifly’s financial governance, strategic expansion, and operational resilience. Her experience in driving high-performing teams across a diverse range of industries is critical to Sedifly’s growth and global expansion. Ms. Lim will also play a pivotal role in guiding Sedifly’s leadership team on financial strategy, risk management, and organizational effectiveness, ensuring the company is well-positioned for long-term success.
Joash Lee, Founder and CEO of Sedifly, welcomed Ms. Lim’s appointment to its Board of Directors, stating: “I am excited to welcome Ms. Lim to Sedifly’s Board of Directors, where she will support our financial strategy and global growth plans, especially as we finalize our pre-seed fundraise and scale up across the board.”
“I am very excited to join the team at Sedifly. Education indeed has the power to transform lives, and I share their beliefs in making learning accessible, inclusive, and impactful. Looking forward to work with this brilliant team. Together we can build a more inclusive future,” says Ms. Lim.
For more information about Sedifly, please visit www.sedifly.com.
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Media Contacts:
Joash Lee
Founder and CEO
Sedifly Pte. Ltd
Benedict Kok
Chief of Staff
Sedifly Pte. Ltd
About Sedifly:
Sedifly is an EdTech startup based in Singapore aiming to democratize access to education by helping students get into their dream colleges through academic enrichment, extracurricular initiatives, and essay and interview mentorship. It is the world’s first value-driven educational consulting firm providing 200% of the support a traditional consultancy does at 20% of the cost.
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