Press Release: Sedifly Appoints Mr. Daniel Ding to Board of Directors
- Benedict Kok

- Sep 16
- 2 min read
Updated: Oct 27

Sedifly is pleased to announce the appointment of Mr. Daniel Ding to its Board of Directors. Mr. Ding brings over two and a half decades of experience in acquisition-side and brokerage real estate transactions across Asia Pacific, the Middle East, and Europe, totaling more than SGD 4 billion. His extensive background in real estate acquisitions, IPOs, and international market expansion will provide invaluable strategic insights as Sedifly continues to grow and innovate in the education sector.
Mr. Ding previously served as the Managing Director of a global real estate consultancy, heading its global capital markets, and was the CEO of an SGX mainboard-listed construction group. His leadership in transforming a traditional construction company by embracing new technologies aligns with Sedifly's commitment to disrupt the relatively nascent education consultancy market by integrating emerging technologies and streamlining operational efficiencies.
Joash Lee, Founder and CEO of Sedifly, welcomed Mr. Ding's appointment to its Board of Directors, stating: “I am excited to welcome Mr. Ding to Sedifly’s Board of Directors, where he will support our firm’s business strategy, investments, and partnerships. Mr. Ding is one of Asia’s most pre-eminent figures in real estate, and I have no doubt his corporate knowledge will translate to practical guidance and stronger execution as we scale in Singapore and beyond.”
“I am thrilled to be part of the team at Sedifly, and to be surrounded by such a diverse array of bright minds, all with the same objective of democratizing access to established overseas universities. The idea of providing a platform to open these doors resonates deeply with me, and I hope to be able to contribute to its growth in the near future,” says Mr. Ding.
For more information about Sedifly, please visit www.sedifly.com.
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Media Contacts:
Joash Lee
Founder and CEO
Sedifly Pte. Ltd
Benedict Kok
Chief of Staff
Sedifly Pte. Ltd
About Sedifly:
Sedifly is an EdTech startup based in Singapore aiming to democratize access to education by helping students get into their dream colleges through academic enrichment, extracurricular initiatives, and essay and interview mentorship. It is the world’s first value-driven educational consulting firm providing 200% of the support a traditional consultancy does at 20% of the cost.



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