Our Founder.
Founder and CEO
Joash Lee | Columbia University
Joash has a full circle journey with educational consulting — first as a student, then as an employee at the world’s largest educational consulting firm where he founded several products that generate $10M+ ARR, and now as the founder of Sedifly. Through Sedifly, he hopes to democratize access to education and add real value to students rather than pushing for endless sales, having seen how most traditional consultancies operate. Besides having over 5 years in the educational consulting market, he is one of the first polytechnic students to study at Columbia University as an undergraduate. Joash is also a General Partner at Iron Key Capital, a $10M Web3 and AI fund based in New York. He writes for Forbes as a member of the Forbes Business Council, is an active advocate for sustainability, speaking about profit and purpose on platforms such as The Economist and Financial Times, and is pioneering research on peace credits.
Our Board of Directors.
Board Director
Daniel is an accomplished real estate mogul with almost two and a half decades of experience in both acquisition-side and brokerage transactions. He has been involved in over $4B in investments spanning APAC and EMEA and presently serves on the board of a publicly-listed real estate developer. Daniel previously served as a Managing Director of a global real estate consultant, heading its global capital markets, and was the CEO of an SGX mainboard-listed construction group.
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Board Director
Jessie is a seasoned finance leader with over three decades of experience across APAC and EMEA. She began her career with a Big Four audit firm before holding senior executive roles in facility management, commercial real estate, hospitality, media, telecommunications, manufacturing, and banking. A Chartered Accountant (Singapore) and Fellow of CPA Australia, Jessie also serves as the Regional CFO of a European-listed company, overseeing financial operations across seven countries with US$2B in revenue and a workforce of more than 140,000 employees.
Our US Strategists.
Business Development Lead | US Strategist
Cherry Sung | Stanford University
Cherry is an undergraduate at Stanford University and a RISE Rhodes-Schmidt Global Fellow, exploring economics, data science, and public policy. She has conducted research on international climate law with a professor at the University of Pennsylvania Carey Law School, contributing to the annual discourse at the United Nations Climate COP conferences. Cherry is the founder of "Greener is Cleaner," a Forbes-recognized international youth-led organization that has mobilized over 16,000 students in environmental activism and education. A public speaker with experience speaking at over 90 events, including the UN, on youth and women's empowerment, she is passionate about sustainable policy design and implementation. She is also an experienced tutor and mentor, having helped students improve their grades in the IBDP and AP curricula and guided them through college and scholarship application processes.
US Strategist
Ethan Liew | Brown University
Ethan Liew is a sophomore at Brown University’s PLME program, majoring in Computational Neuroscience. He scored 45 points on the IB and is the only international student in the program. At Brown, he plays Division I rugby and has helped the team win both the Ivy League and National Championships. He is also part of the Brown Technology Consulting Group, serves as a student advisor on campus, and is a former emergency medical technician. He is currently involved in orthopaedic research at Brown Health.
US Strategist
Benson Yee | Cornell University
Benson is probably the consultant with the weakest pre-college stats on our team. But while people with far better resumes — valedictorians, founders, top-tier software engineers — didn’t get in, Benson did with his flair for writing and storytelling abilities. In just three years, he’s gone from a mediocre polytechnic kid to someone his Cornell friends say is the most successful person they know. He’s one of the few polytechnic students in Singapore who have made it into an Ivy League school. If you feel like just another kid or are from a non-traditional background, Benson will “hack the system” to get you in. His students have received offers from universities like Columbia and Tufts.
US Strategist
Jeremy Galang | Columbia University
Jeremy Galang turned what many see as a disadvantage into his greatest strength. Starting in Singapore’s Normal Technical stream, he moved through ITE, then made the bold decision to start over in the United States. At a community college in North Carolina, he found his voice — serving as Student Government President, representing over 7,000 students, and advocating for education reform on Capitol Hill. He now studies Financial Economics at Columbia University, becoming one of the first ITE graduates to attend an Ivy League institution. At Columbia, Jeremy is an Operating Committee Leader for the Columbia Organization of Rising Entrepreneurs (CORE), where he helps connect student founders with the tools, capital, and networks to build real companies. A builder at heart, he has launched and sold startups, led cross-functional teams, and thrives in environments that reward hustle, resourcefulness, and follow-through. Jeremy believes success isn’t defined by where you begin, but by how relentlessly you’re willing to grow. He embraces the untraditional and the unconventional — and wouldn’t have it any other way.
US Strategist
Jennifer Shon | Columbia University
Jennifer blends the precision of a scientist with a poet’s instinct for language. While living on the coastline of Rhode Island during high school, she developed a love for research through projects focused on improving honeybee health from climate change and pesticides — published and patented work that ended up being recognized at ISEF as a two-time winner and Regeneron STS. But she also discovered her ability to breathe life into poetry, competing in Poetry Out Loud all four years. Jennifer earned national recognition for both her performances and original work. A trooper at heart, Jennifer believes in just going for it — and she still is. She served as class president for three years, building community through public speaking and outreach initiatives, and was recognized as a U.S. Presidential Scholar semifinalist for her contributions. Now at Columbia University studying biological sciences with a minor in creative writing, Jennifer brings that same energy and encouragement to others navigating this journey.
Our UK Strategists.
Head of Finance | UK Strategist
Rupin Ramesh | London School of Economics
Rupin is an undergraduate at the London School of Economics (LSE), pursuing a BSc in Finance. He has a strong interest in financial markets and has gained experience across capital markets, venture capital, and private equity through multiple internships. At LSE, he is actively involved in several investment societies, ranging from contributing to an intercollegiate real-money student fund to helping lead a society that regularly hosts high-profile guest speakers. A sports enthusiast, Rupin has played cricket for over 12 years and was vice-captain of his school team, and he also closely follows tennis and football. Having gone through two application cycles himself, he’s eager to share what he’s learned to help others succeed.
Head of UK Consulting
Ik Kanyarant Benjasupawan | UCL
Ik Kanyarat is currently a data scientist and project manager at the Big Data Institute (BDI) in Bangkok, Thailand. She holds a BSc in Neuroscience from the University of Edinburgh and an MRes in Translational Neuroscience from UCL. Her academic background allows her uniquely to blend neuroscience with technology and drive research that creates social impacts. At BDI, she leads digital innovation and public-private partnerships, overseeing the launch of a data-sharing platform that connects digital service providers and consumers with maximized cybersecurity and data protection. For three years, she has also worked as a UK admission counsellor and has helped students secure offers from Cambridge, Imperial, and UCL.
UK Strategist
Shaun Chew | London School of Economics
Shaun is an undergraduate at the London School of Economics (LSE), pursuing a BSc in Finance. Through internships at consulting firms and investment banks, he has developed a strong foundation in creative problem-solving and corporate strategy. At LSE, he actively pursues his passion for finance — from managing capital in a real-money student investment fund to helping organize Asia’s largest student-led investment and banking conference. With both first-hand experience and insights from peers who have navigated the UK education and admissions system, he is eager to share what he has learned to help others succeed.
UK Strategist
Golf Jiraborrirak | University of Cambridge
Golf Jiraborrirak graduated with a BA, MSc and PhD in Chemistry from Trinity College, the University of Cambridge, under the support of the Trinity College and Royal Thai Government Scholarships. During high school, he won gold and silver awards from the International Chemistry Olympiad (IChO) in 2010-2011. His passion in chemistry led him to pursue research in Organic Synthesis and Chemical Biology and published several high-impact journal articles. Such contribution was recognized by renowned research institutes like the Helmholtz Centre for Infection Research in Germany, where he was awarded the Singh-Chhatwal Fellowship for postdoctoral research. He is also an enthusiastic tutor, with over 10 years of experience, who has helped KS3 to undergraduate students achieve top scores in chemistry, or even win gold awards in the UKChO.
UK Strategist
Mos Chotiwat | Imperial College London
Mos Chotiwat is a Postdoctoral Fellow at the Massachusetts Institute of Technology (MIT), passionate in applying his expertise to help people in low-resource settings, particularly in improving access to safe and clean water. He previously finished his Master degree in Environmental Engineering at the University of Tokyo, expanded his expertise working as Research Engineer at the National University of Singapore and later completed his PhD at Imperial College London. At MIT, he focuses on problem scoping and identifying research opportunities aimed at addressing the urgent need for clean water and sufficient food in underserved communities. Outside of academics, he was also a recipient of multiple scholarships (e.g., Bureau of the Royal Household, KMUTT) that recognized his contribution to social development projects in Thailand. To date, Mos has helped students gain admission to universities like Harvey Mudd College and secure scholarships from Franco-Thai Scholarship and the University of Tokyo.
Content Analysts.
Content Analyst
Lynette Lim
Lynette is an undergraduate at Singapore Management University pursuing a BSc in Economics. Her tertiary academic journey took an unconventional but enriching path, beginning at National Junior College, before pivoting streams and graduating from Ngee Ann Polytechnic with a Diploma in Accountancy and a Minor in Entrepreneurship. With over six years of experience in the education sector, she is passionate about learning and development. She has contributed meaningfully across a variety of roles, such as tutoring, designing learning experiences, or supporting student growth, with a focus on empathy, adaptability, and impact. Outside of work, she’s an avid traveler with a goal to see the world. She has already explored 31 countries and 75 cities and towns. With a deep interest in human potential, she thrives on creating meaningful learning journeys that empower individuals and support lifelong growth.
Operations Team.
Country Manager, Singapore
Elisabeth is a marketing and commercial professional with 7+ years of experience across Southeast Asia, over half of which has been dedicated to the education sector. She is passionate about making high-quality education more accessible. She notably launched Indonesian business of the world’s largest educational consulting firm which generated $3M ARR. She also helped lead a strategic relaunch for a student enrichment center focused on younger learners. At Sedifly, Elisabeth is dedicated to help more families access global education pathways and make confident, informed decisions about their future.
Chief of Staff
Benedict is a Mass Communication graduate from Ngee Ann Polytechnic and an incoming student at the University of Western Australia (UWA) pursuing a BA in Political Science. Benedict has produced content for a range of organisations and publications in both the public and private sectors. His work spans journalism, public communications, and digital storytelling. Beyond media, Benedict has a keen interest in entrepreneurship and previously served as a management consultant for F&B businesses, helping brands grow through strategic insights and creative solutions. Benedict is a passionate songwriter and the author of children’s science fiction books, sharing his love for creativity and bringing joy to others.
Finance Lead
Samuel is an undergraduate at Singapore Management University (SMU), pursuing a Bachelor of Business Management as a Lee Kong Chian Scholar. He has developed a broad exposure to the finance industry through internships in investment banking, alternative investments, and global markets — working on transactions of varying scales and complexity in different regions. He has also been involved in entrepreneurial initiatives and serves as a finance advisory associate for impact-driven startups through a global incubator programme, collaborating with founders and stakeholders from diverse backgrounds. Aside from studies, Samuel is part of his university’s floorball team and maintains a broad interest in the intersections of business, finance, and emerging opportunities.
Compliance Analyst
Dylan Chan
Dylan is an undergraduate reading Law at the University of Bristol. He has a strong interest in the legal field and has gained experience across multiple internships, having dabbled in areas ranging from FinTech and M&A to civil litigation. He is particularly interested in the corporate and commercial side of law. At university, he continues to engage with the law both academically and through practical experiences, helping to build a well-rounded legal foundation — a process he views as never-ending.
Through his internships, he has developed strong legal research skills, attention to detail, and a practical understanding of legal risk in business contexts. He is also an avid reader, with a particular interest in works that explore law, politics, and history. Outside of his studies, he is a keen sports enthusiast. Drawing on both academic and professional experiences, he is eager to contribute meaningfully to the compliance side of the business.